Employers are turning to LinkedIn more and more to research candidates, prior to scheduling an interview. If you're seeking new employment, your LinkedIn profile is likely to play a factor in your candidacy. Potential employers are typically reviewing your work history, possible discrepancies with your resume, and insights into your personality ("team fit").
What your LinkedIn Profile & Activity should reflect:
- An accurate work history with a few bullets describing each role
- Professional Insight (photo, activity, etc that showcase your career & interests)
- Information that correlates with your resume content
- Activity and Posts that positively represent your career objectives, goals & personality
What your LinkedIn Profile & Activity should not reflect:
- Activity & Posts that are heavy-laden in political, negative, or non-career related content
- Work history that does not align with your resume or is not up to date
- False information
It is safe to assume that any potential employer will be reviewing your LinkedIn profile, to determine if they want to consider you to join their team.
Your LinkedIn Profile content is as important, if not more important than the content of your resume. Take time to make sure that your profile accurately represents who you are, both personally & professionally.
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